Do you remember the music that accompanied
the test card on the BBC and ITA?
Well now you can hear it again
Just click the logo to tune in to
TEST CARD MUSIC
From LIVE365

The Launch Of ITV

ITV started broadcasting to the London area on the 22nd of September 1955
The first programme was an outside broadcast from London's Guildhall
of a dinner to celebrate ITV's launch.

Prior to the start of the programmes, a trailer had been shown, I guess during Trade Tests
to give viewers an idea of what the new service would be like.

Immediately before the outside broadcast, a 4 minute film was shown,
featuring scenes of London

Both the trailer and the 4 minute film are available for you to download and enjoy

The trailer was voiced by Leslie Mitchell and in it he refers to
Associated Broadcasting, this was the original name of Lew Grade's company
unfortunately it's initials ABC were also used by another company, so after a court case,
the original ABC changed it's name to ATV

Click on the screen shots below to view them, in MPEG 1 format.

Unless you have a very fast Internet connection, right click the pictures below and choose
"Save Target As" to download the file so you can view them off line.


ITV Pre-launch trailer
From the beginning ITV had much more UK made programmes than SKY's ever had
Filesize 8.8mb


ITV Start
A very dignified beginning to what later was called
public service television, paid for by advertisements
- how things change

Filesize 9.3mb

Of course, what everybody was waiting for was to see the commercials

Gibbs SR Toothpaste

The first ad ever shown on ITV
at 20:12 on the 22nd of September 1955
Filesize 1.94Mb

From the start, the news on ITV was provided by Independant Television News,
below you can download an early version of the opening titles

Filesize 573kb

Index